What's New At Xcelsior

The past few months have been an exciting season of growth for Xcelsior, and we're thrilled to finally share what we've been working on.

The biggest announcement has been the release of our new FLOURISH II Tee. Inspired by last spring's FLOURISH collection, we wanted to continue celebrating the season through vibrant floral artwork while creating something distinctly new. This year's design features the Blue Flax flower, a symbol of exploration, growth, and the pioneer’s spirit. We treat this shirt as a reminder to embrace new experiences and continue becoming who you're meant to be.

Paired with a warm beige tee, this design allowed us to introduce our very first oversized silhouette, something we've wanted to bring to the community for quite some time.

To honor the original FLOURISH collection, we returned to Branch Brook Park in Newark, New Jersey for this year's photoshoot. Joined by our friends TJ and Sofia, we spent the day surrounded by great company and perfect spring weather. It quickly became one of our favorite shoots we've ever done, and we hope that came across in the final result.

As always, every order includes a collectible keychain designed specifically for the drop. This season's blue-and-white flower keychain serves as a small reminder to continue growing, exploring, and pursuing what lies beyond your comfort zone.

Beyond apparel, we've also begun investing more time into something that's been on our minds for a while: celebrating competitors whose stories deserve a larger audience.

This season, we're launching a new social media initiative dedicated to the Women of Division III athletics. Every year, countless talented athletes compete, lead, and inspire without receiving the recognition they deserve. Our goal is to create another platform where these competitors and their journeys can be seen, appreciated, and celebrated.

Finally, we're incredibly excited to introduce the Underrated Newsletter, the publication you're reading right now!

While creating apparel will always be at the heart of Xcelsior, we've realized that clothing is only one part of building a community. We want Xcelsior to become a place where competitors can find inspiration, discover new ideas, learn from one another, and be reminded that they're never alone in pursuing ambitious goals.

Each month, this newsletter will bring together stories, educational topics, ambassador spotlights, behind-the-scenes updates, and conversations from across the Collective. We hope it becomes something you look forward to, a monthly reminder to keep growing, stay curious, and continue showing up for yourself and those around you.

Thank you for being part of what we're building. We're excited for what's ahead, and we're even more excited to share that journey with you.

Stay Underrated.

David Tauman

Thank you for checking out our first newsletter!

This has been an exciting new avenue for us, creating a way to inform and engage our community with segments we find interesting and beneficial to our lives. We hope you enjoyed what we had to offer, and we will be back next month with more. Let us know what segments you liked, if there are others you would want us to include, or even contribute to a post in the future!

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