What's New at Xcelsior: Collective at the Coast

Last month, we shared that our focus this summer is on expanding and enriching the Xcelsior community. This month, we're excited to begin bringing that vision to life.

Our biggest announcement is Collective at the Coast, our second-ever Xcelsior event! On Saturday, August 15th, we're inviting members of the Collective to join us at Belmar Beach, New Jersey for a day of connection, friendly competition, and summer fun. Whether you're playing volleyball, trying your hand at mini golf, joining a yoga session, or simply relaxing on the beach, we hope you'll take the opportunity to meet others who share the Stay Underrated mindset. We'll also be filming throughout the day, so there will be plenty of chances to share your story and be featured in future Xcelsior content. We wanted to celebrate everything that makes a New Jersey summer special while creating another space for our community to come together. You can find all the event details here—we hope to see you there!

Of course, community doesn't mean we've stopped creating apparel.

Our newest product is just around the corner: the Xcelsior Polo. Inspired by our love for golf and the many members of our community balancing athletics with their professional careers, we wanted to design a piece that feels equally at home on the course, in the office, or anywhere in between. Our photoshoot is just around the corner, and we'll be launching the polo later this month. Until then, enjoy a sneak peek at some of our favorite product shots—we can't wait to see the Collective wearing them soon.

Finally, our Women of DIII initiative is preparing to launch its first wave of content. Over the past month, we've had the privilege of speaking with incredible Division III athletes whose stories deserve to be seen and celebrated. We can't wait to introduce them to you.

We also want to recognize Addison VanTassel, a close friend of Xcelsior whose work behind the scenes has been instrumental in bringing this project to life. As a Division III athlete herself, Addy has helped us build meaningful connections, conduct thoughtful interviews, and shape the vision for this growing community. Her dedication has made an incredible impact, and we're grateful to have her as part of the journey.

Be sure to check out the Women of DIII page here, and stay tuned—we have some exciting stories coming your way.

Stay Underrated,

David Tauman

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